CHUMDROPPick a portion.
Explore different pouch sizes in a resealable outer pack, with practical quantities for different trips.
Two fishing buddies. One big idea.
Less prep.
More fishing.
Pre-portioned chum.
Skip the mixing. Get fishing.
That's the vision: ready-to-toss chum pouches built around a simpler day on the water—and a regular angler's budget.
Give the concept a castSmall pouch.Big idea.Everyday anglers.
01 / THE IDEA
Good fishing shouldn't
start with a mixing bucket.
The pouch is the whole point.
Chris's idea starts with dried, ground fish and oats, portioned into a water-soluble solid or mesh pouch. Grab a portion from a resealable outer pack, toss it where you want to fish, and let the proposed delivery system do its work.
We want to make the prep simpler and the price practical. The recipe, materials, release behavior, and real-world value still need to be developed and tested.
See what we need to prove
THE PRODUCT BEHIND THE PUNCHLINE
A little pouch.
A practical idea.
The logo has a sense of humor. The goal is simple: pre-portioned chum that could make the start of a fishing trip easier.
Illustrated packaging concept. Pouch materials, sizes, recipe, and performance are still to be developed and tested. Not for sale.
02 / GET HANDS-ON
One little pouch.
Explore the possibilities.
Choose a fishing direction, then open up the idea. Every mode below is a proposed concept—not a tested product.
THE DROP LABILLUSTRATED CONCEPT
SURFACEBOTTOM
Floating concept · Baitfish direction
Illustration only. Position and release are not measured performance.
BUILD YOUR CONCEPT
A proposed blend and portion size for anglers looking to gather baitfish. Formula and effectiveness remain open questions.
Look inside the pouch
Ground dried fish OatsOptional sand is an idea for weight—not a finalized ingredient.
SEALEDDISPERSING
No time scale is implied. Dissolution, buoyancy, materials, and suitability for use in water all require testing.
03 / HOW WE IMAGINE IT
From pack
to fishing spot.
Three simple moments. A lot of careful development behind them.
Make the drop.
The idea is to place a ready-to-toss pouch near the fishing area. No on-site mixing is the goal.
Let it release.
A proposed water-soluble pouch opens the blend to the water. How it releases is something we still need to prove.
04 / TWO GUYS. ONE SHARED VISION.
Made for people
who'd rather be
out fishing.
50/50
Our proposed 50/50 collaboration
Chris brings the product and the path to the tackle shop. Anton brings the marketing and digital side. The vision is a useful, affordable fishing solution we build together.
A proposal to discuss together. Ownership, investment, responsibilities, and returns are not finalized agreements.
PRODUCT + GETTING IT OUT THERE
Chris Horton
Proposed focus: developing the pouch, production, and distribution to anglers and bait shops.
BRAND + DIGITAL FOUNDATION
Anton Leonardes
Proposed focus: marketing, the website, and the digital infrastructure that supports the idea.
05 / FROM A GOOD IDEA TO A REAL TEST
Let's earn
the next cast.
Keep it practical. Test what matters. Build only what makes a fishing day better.
- 01START HERE
Shape the idea together
Agree on the goal, the proposed partnership, and the first pouch to prototype.
- 02PROPOSED
Develop the pouch + blend
Compare pouch materials, dried fish and oats, optional weighting, portion sizes, and outer packaging.
- 03PROPOSED
Test before making claims
Evaluate release behavior, buoyancy, storage and shelf life, environmental suitability, and fishing performance.
- 04PROPOSED
Make the numbers work
Price the materials and production, listen to anglers and bait shops, and see whether an affordable small run makes sense.
A SMALL POUCH. A WORTHWHILE CONVERSATION.
Chris, let's make
something useful.
Take another look This is a concept showcase for discussion. No products are available to buy.